Audience Lifecycle Intelligence System
Alis stands for Audience Lifecycle Intelligence System, it's a comprehensive Audience management platform. It helps identify at-risk subscribers, create targeted audiences, send experiments to MoEngage, and optimize retention strategies through data-driven insights powered by Snowflake Cortex AI and Google Gemini.
Our data stays within our own platform. No external tools or third-party access means complete control over sensitive subscriber information.
Built in-house for maximum flexibility. Switch from MoEngage to another platform, or from Snowflake to BigQuery—our architecture adapts to our needs.
Create audiences with total freedom using Cortex AI natural language queries or direct Snowflake access. No limitations, no vendor restrictions.
Avoid expensive per-user pricing and vendor lock-in. Pay only for the infrastructure we use, not for every feature or audience segment.
No waiting for vendor updates. Add new features, modify workflows, or integrate new data sources instantly based on our specific business requirements.
Direct access to our entire data ecosystem. No API limitations or delayed syncs—work with real-time data across all our platforms.
Track active subscriber trends and key metrics in real-time. Monitor subscriber evolution with interactive charts and comprehensive statistics.
Define and manage audience segments based on user behavior, engagement patterns, and subscription status. Export audiences directly to MoEngage for targeted campaigns.
Leverage Snowflake Cortex AI to create audiences with natural language, analyze data patterns, and get intelligent recommendations for churn prevention.
Use Google Gemini to explain and analyze data insights, suggest audience updates based on trends, and provide detailed explanations of experiment results with actionable recommendations.
Access comprehensive metrics and performance indicators. Analyze subscriber behavior, engagement rates, and revenue impact across different cohorts.
Monitor cohort-based retention rates over time. Visualize the effectiveness of your churn prevention strategies with detailed retention diagrams.
Choose from predefined audiences or use either Cortex AI or manual criteria to create targeted audience segments of at-risk subscribers (inactive users, declining readers, expiring subscriptions, etc.)
Transfer audiences to MoEngage
Monitor experiment performance in real-time. Compare churn rates, engagement metrics, and revenue impact between control and treatment groups.
Apply winning strategies to broader audiences. Export successful segments to MoEngage and continuously refine your retention approach.
